Netflix sure waited a terribly long amount of time to press charges. I mean, Blockbuster has had their online service for almost a year now...where was Netflix back then to sue?
Although it's unlikely that Netflix has any chance of winning such a lawsuit, it does make me question a few other things in their operating procedures:
1. What's going to happen to companies such as Intelliflix? I happen to really like my service with them, as they actually leverage the inventories of independent video retailers across the United States to provide you with your movies. Does it take longer? Sure, sometimes. Can you always get the biggest hit movie as soon as it arrives? Nope, rarely in fact. However, I fell a helluva lot better about spending my money on somebody that supports the indie guy than some big corporate monstrosity such as my bastard former employers (Big Blue). Intelliflix, however, uses the same queue style as Netflix and Blockbuster Online. So will Netflix turn around and sue every single company out there that uses a queue format? So far, they haven't made any threats towards Intelliflix...is it just a matter of time, or was Blockbuster the biggest threat and target all along?
2. Why isn't Netflix suing Blockbuster for stealing their idea of throttling? I mean, it's pretty obvious that Blockbuster stole the idea of limiting existing customers from renting a lot of movies in favor of building new customers directly from Netflix. Why isn't Netflix upset about this? After all, they perfected throttling first, were the first to present it on their website...doesn't this just make Blockbuster a copycat thief who deserves to get sued for stealing another brilliant Netflix idea? Funny how Netflix isn't trying to build a case for THAT.
I guess time will tell. In the meantime, I'm off to add more movies to my Intelliflix queue.